The third breakthrough. Evolutionary Purpose, acknowledges and vocalizes that the bar serves a purpose. Money, growth and a bigger market share are meaningless if there is nothing that makes it worthwhile. The question is, why does the venue exist in the first place? And, why does the bar deserve the workers’ energy, time, talent and creativity? On top of spirit, ingredient or technique trainings I believe the modern bar should also serve as a platform that encourages improving other personal competencies such as communication skills (social psychology, human behavior, body language), time management skills (down time, efficiency, stress management) and community building skills (equality, ecology, economy).
The Purpose section adds to the previous topics a few other aspects, such as:
Stay tuned for a new “Where to start?” section launching on this site in Autumn, and get inspired how to improve your current workplace.
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